Friday, November 1, 2013

SWTOR Demographics

I'm sure EA has marketing data that tells them who their audience is, and with that, they make decisions on how to market and increase the viability of Star Wars: The Old Republic.

This chart above shows what our FB data shows on the demographics of our guild fan base and membership.  This also includes all visitors that consistently visit our page and didn't even 'like' us.  The sample size is roughly 425 people.

Interesting facts:
  • In terms of age group, 36% fit into the 25-34 category.
  • The split between genders is 74% male to 25% female (is 1% other? Cathar?!?)  So yes, if you ever thought the quiet cute female Jedi is actually a male...well, you do the math.

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